Press

Brand Identity

Color System & Typography

CLOUD HEART’s visual identity is built on a clearly defined color system and typography, designed to preserve a sense of quietness, dignity, and space.

Colors

Brand Colors

Symbol

#004F23 Dedicated color for the logo and symbol mark
Primary

#4A7C59 For CTA buttons, selected states, tags, confirmations, and other recurring UI elements.
Light

#E4EBE6 For soft green-toned backgrounds and supporting elements.

Accent Colors

GOLD — 3 Tones

Gold

#BDAB87 For borders, rules, and subtle decorative fills.
Gold-Deep

#8C7349 For text, eyebrow text, label text, and vector icons paired with text.
Gold-Light

#C9B894 For label and badge backgrounds, and special surfaces.

NAVY

Navy

#1A1E2E For dark accents and subtle decorative fills.

Typography

Libre Baskerville

For the brand name, section titles, headings, taglines, and body copy.
Noto Sans JP

For Japanese text.

Brand Fact Sheet

CLOUD HEART — Brand Overview

An overview of CLOUD HEART’s brand identity and key information, organized as a reference for press coverage, interviews, and media features.

Project Name

CLOUD HEART

Launch: 2026

Structure: WEAR × EXPERIENCE × SUPPORT
C/H, experiences, and our partners come together to create new opportunities for children.

Field: Creating value across Golf, Lifestyle, and Culture.

Belief: To Choose Is To Believe.

Purpose: Every Child, Fair Chance.

Website: cloudheart.com

Contact: support@cloudheart.com

Key Message

CLOUD HEART — Brand Introduction

LONG DESCRIPTION: CLOUD HEART is a project built on one belief: “Every Child, Fair Chance.” Through WEAR, EXPERIENCE, and SUPPORT, we create new opportunities for children. Born at the intersection of French freedom and Japanese precision, CLOUD HEART connects the everyday choice of what we wear with opportunities for children to take on new challenges. C/H apparel, diverse experiences, and support from foundations, partners, and ambassadors come together to create those opportunities.; APPROX. 400 CHARACTERS

STANDARD DESCRIPTION: CLOUD HEART is a project built on the belief, “Every Child, Fair Chance.” Through WEAR, EXPERIENCE, and SUPPORT, we create new opportunities for children. C/H, experiences, and support from foundations, partners, and ambassadors come together to create opportunities to take on new challenges.; APPROX. 200 CHARACTERS

SHORT DESCRIPTION: CLOUD HEART is a project that creates new opportunities for children through WEAR, EXPERIENCE, and SUPPORT.; APPROX. 100 CHARACTERS

Visual Assets · Available Materials

CLOUD HEART brand assets that communicate the brand’s visual identity and world.

CLOUD HEART plans to provide visual assets that accurately communicate the brand’s identity and world for press coverage, interviews, and media features.

Logo Assets

Available

Official brand and collection logos are available for use. Please use the official logo files without altering their proportions, spacing, or specified colors.

Download PNG Files

Press Usage · Guidelines for Coverage

To Communicate CLOUD HEART Accurately

For press coverage, interviews, and media features, please review the following to ensure that CLOUD HEART’s philosophy, naming, and visual tone are communicated accurately.

Logos & Visual Assets

When using logos, product images, or brand visuals, please use only the official assets provided by CLOUD HEART. Do not alter their proportions, colors, spacing, cropping, or other visual specifications when publishing them.

Text & Quotes

When quoting brand descriptions, taglines, or copy intended for social media sharing, please use them within an appropriate context without altering their original meaning. Pre-publication review is available upon request.

Interviews & Media Requests

For interview requests, image assets, logo files, and other brand-related materials, please contact the CLOUD HEART Branding Team.